What to wear for an updated business portrait?

Headshots are meant to capture you at your finest, but preparation is key! These tips will have you looking and feeling your best before your session.

Professional woman with long light brown hair, smiling, wearing a beige blazer and black top, against a gray background.

Strategic Wardrobe:

Wear solid, neutral colors (navy, charcoal, or pastels) that contrast with your background to make your features "pop" on high-resolution screens.

A woman with short, curly, peroxide blonde hair wearing large green glasses, hoop earrings, a white collared shirt, and a patterned scarf on a gray background.

Focus on the Eyes:

Ensure the top of the head isn't cropped too aggressively unless intended for specific artistic focus; centering the face creates a more professional look. 

A smiling young man in a dark suit jacket and patterned shirt against a gray background.

Avoid Selfies:

Professional-grade images are essential; if you cannot hire PhotOle Photography, hire a photographer that uses professional studio lighting.

A middle-aged man with glasses, a grey beard, wearing a blue suit, patterned tie, and a brown fedora hat.

Grooming Tips Before Your Session:

Arrive looking like your everyday professional self just slightly polished. Trim facial hair, moisturize skin, and avoid trying a brand-new haircut the day before. Small details matter in a close-up portrait, and natural grooming always looks more authentic than over-styling.

Benefits of Portrait Photography

A quality portrait makes a lasting difference. Here are a few reasons why it matters.

A smiling woman with long wavy blonde hair, wearing a white top, looking directly at the camera with a blurred background.

Professional Image:

Brand Consistency: Consistent and professional portraits across all platforms (website, LinkedIn, business cards) help reinforce the brand image and maintain a cohesive visual identity.

Young woman with long, light brown hair and gold earrings, smiling, wearing a black sweater, in an indoor setting with colorful background elements.

Marketing and Promotion:

Versatility in Content: Professional portraits can be used across various marketing materials, including websites, brochures, social media, and press releases. They are versatile assets that enhance visual content.

A woman with long blonde hair, wearing a mustard blazer and black top, sitting at a white table, smiling.

Credibility and Authority:

Expert Positioning: For businesses in fields where expertise and authority are crucial (e.g., consulting, law, healthcare), professional portraits of leaders and key personnel can enhance their credibility and position them as thought leaders.

A young man with curly dark hair, glasses, and a light gray sweater, smiling indoors with a blurred background.

Personal Connection:

Humanizing the Brand: Portraits of team members, executives, or employees add a personal touch to the business, making it more relatable and approachable. This can help build trust and foster a connection with the audience.

Portrait of a young man with dark hair, a mustache, wearing a dark shirt, smiling, in front of a background with Bookshelves.

Employee Morale and Engagement:

Recognition and Value: Featuring employees in professional portraits can boost morale by showing that they are valued members of the team. It also creates a sense of pride and belonging.

A middle-aged man with a white beard and short white hair, smiling, wearing a maroon button-up shirt, standing indoors with a blue wall and beige cabinets in the background.

Networking and Business Development:

LinkedIn and Online Presence: A strong, professional portrait is essential for LinkedIn profiles and other professional networking sites, enhancing visibility and attractiveness to potential clients or employers.

Scheduling an Appointment

For a high-quality headshot portrait, book an appointment with professional photographer Ole Hongvanthong at PhotOle Photography. Visit us at 114 East Chestnut Street, Lancaster, PA 17602. To schedule your session, call us at (717)417-0653 or complete the form below.