Personal Brand Visibility & SEO
Serving Lancaster, PA and Central Pennsylvania
(Lancaster • Harrisburg • York • Reading)
You can have the best headshot in the room but if people can’t find you online, it’s not doing its job.
Who This Is For?
This service is built specifically for professionals and small businesses in Lancaster and Central PA who want to show up locally when it matters.
Professionals building a personal brand
Small business owners and consultants
Creatives, coaches, and service providers
Anyone updating their headshot or branding and asking: “How do I actually get found online?”
What’s Included
Google Business Profile Optimization
Your Google profile is often the first impression before your website.
Category and service optimization
Business description rewrite
Photo strategy using professional branding images
Guidance on posts and updates that improve visibility
Website & Image SEO (Brand Friendly)
Search engines read images differently than people do. I optimize both.
Image naming and alt text optimization
Strategic placement of headshots for conversion
Homepage and About page SEO improvements
Local keyword alignment (without keyword stuffing)
Personal Brand Search Presence
This is lightweight SEO designed specifically for individuals and small teams.
Name-based search optimization
Bio and headline refinement
Consistent branding across platforms
Recommendations for LinkedIn, About pages, and contact sections
Why This Is Different
I don’t offer generic SEO packages.
This service exists because:
Most SEO ignores visual branding
Most photographers ignore search visibility
You get a cohesive approach where your photos, words, and online presence all point in the same direction.
How It Works
Visibility Review – I review your current online presence
Brand Alignment – We align visuals, language, and search intent
Optimization – I implement SEO improvements where they matter most
Guidance – You leave knowing how to maintain and grow your presenc
Common Results
Clients typically see:
Stronger Google profile engagement
Clearer positioning and messaging
More confidence sharing their site and profile
Improved discoverability for their name or service
(No hype. No guarantees. Just smart, ethical optimization.)
Ready to Be Found?
If you’re investing in how you look, it makes sense to invest in how you’re discovered — especially by people searching in Lancaster and Central Pennsylvania.
Whether someone is Googling your name, your profession, or your service, your online presence should clearly say “this is the right person.”
Request a local visibility consultation and let’s make sure your photos, website, and search presence are working together.
